Responsibilities

• Lead the development, implementation, and analysis of marketing campaigns that promote organizational programs, events, and initiatives.
• Manage social media strategy and content creation, including photography, video, and copywriting.
• Update and maintain the organization’s website, ensuring content is accurate, timely, and engaging.
• Manage the email marketing platform, including newsletter creation, audience segmentation, and performance tracking.
• Ensure consistent branding and messaging across all communications platforms.
• Plan and execute marketing strategies for fundraising events from concept to completion, including promotional materials, social media, website updates, emails, and committee coordination.
• Track and analyze marketing performance, providing insights to optimize campaigns.
• Oversee the creation, design, and distribution of center-level marketing materials (flyers, newsletters, signage, and other collateral) to ensure all content is visually consistent with organizational branding and messaging.
• Serve as a primary point of contact for media inquiries and provide strategic guidance on public messaging.
• Participate in occasional evening or weekend events as needed.