Responsibilities

• Establishes and drives a multi-channel marketing and communications strategy to fulfill SSE’s mission and awareness goals, as well as grows the organization’s audience and revenue streams.
• Oversees external and internal communication, outreach, and partnerships organization-wide, including decision-making processes for committing to external relationships.
• Maintains SSE brand voice, position, and mission across communication platforms.
• Spearheads the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, tracking, results reporting, analysis, and recommendations.
• Leads the development of the editorial calendar and serves as project manager for the marketing, communication, and education team’s work, helping to prioritize, guide, and implement initiatives and duties.
• Oversees SSE’s website content and user experience (WordPress and related platforms), working with the Sales and Business Director who oversees the e-commerce side, and coordinating with outside developers when needed.
• Researches, develops, and implements SEO strategies and establishes measurable goals for marketing and sales activities using tools such as SEMrush, GA4, and Google Search Console.
• Conducts necessary research and trend analysis and reports outcomes to the Executive Director and relevant managers.
• Oversees the development and execution of the Seed Savers Exchange catalog, serving as project manager and working in partnership with the Sales and Business Director to ensure effective product presentation and alignment with organizational goals.
• Develops and manages media relations including building relationships with media members, influencers and community leaders.

Requirements

• Experience conceptualizing and managing both digital and print communication projects.
• Proficiency in video editing/production using Adobe Creative Suite.
• Knowledge of database management, Google Analytics, SEO/SEM tools such as SEMrush.
• Aptitude with social media, Google Docs/Drive, and marketing email platforms such as MailChimp.
• Excellent leadership, communication, and decision-making skills.
• Understanding of marketing strategy and tactics.
• Ability to multitask and organize multiple concurrent projects.
• Experience in shopper marketing or sales preferred.
• Ability to plan and manage budgets.
• Requires a bachelor’s degree in marketing or a related field and a minimum of five years of marketing or related experience; or an equivalent combination of education/experience.

Benefits

• PTO & Holidays
• Life insurance and long-term disability provided by SSE
• Employee discount
• Medical, dental and vision insurance available
• Retirement plan with company match
• Wellness program with annual stipend and paid wellness day