Responsibilities

• Establishes and drives a multi-channel marketing and communications strategy to fulfill SSE’s mission and awareness goals, as well as grows the organization’s audience and revenue streams.
• Oversees external and internal communication, outreach, and partnerships organization-wide, including decision-making processes for committing to external relationships.
• Maintains SSE brand voice, position, and mission across communication platforms.
• Spearheads the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, tracking, results reporting, analysis, and recommendations.
• Leads the development of the editorial calendar and serves as project manager for the marketing, communication, and education team’s work, helping to prioritize, guide, and implement initiatives and duties.
• Researches, develops, and implements SEO strategies and establishes measurable goals for marketing and sales activities using tools such as SEMrush, GA4, and Google Search Console.
• Conducts necessary research and trend analysis and reports outcomes to the Executive Director and relevant managers.
• Develops and manages media relations including building relationships with media members, influencers and community leaders.
• Develops the overall social media marketing plan, approves campaigns, and measures the return on investment, including targeted advertising and educational video content.
• Develops, schedules, and monitors email marketing open and click rates, reporting them back to the respective departments.

Requirements

• Requires a bachelor’s degree in marketing or a related field and a minimum of five years of marketing or related experience; or an equivalent combination of education/experience.
• Relevant experience in the areas of nonprofit development and fundraising, marketing, public relations, and/or membership management, ideally in a horticultural, agricultural, or environmental organization.
• Experience conceptualizing and managing both digital and print communication projects.
• Proficiency in video editing/production using Adobe Creative Suite.
• Knowledge of database management, Google Analytics, SEO/SEM tools such as SEMrush.
• Aptitude with social media, Google Docs/Drive, and marketing email platforms such as MailChimp.
• Excellent leadership, communication, and decision-making skills.
• Understanding of marketing strategy and tactics.
• Ability to multitask and organize multiple concurrent projects.
• Ability to plan and manage budgets.

Nice To Have

• Experience in shopper marketing or sales preferred.

Benefits

• PTO & Holidays
• Life insurance and long term disability provided by SSE
• Employee discount
• Medical, dental and vision insurance available
• Retirement plan with company match
• Wellness program with annual stipend and paid wellness day