Marketing, Communications & Customer Engagement Teams Manager at Leybold | USA

Leybold

Marketing, Communications & Customer Engagement Teams Manager

USA (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing and customer-centric initiatives across markets, using AI and HubSpot to boost online engagement and sales effectiveness.

Own end-to-end digital marketing and content aligned to market segmentation priorities.
Must-have: 5+ years in marketing/communications management with product or service experience.
Standout: HubSpot and Google Analytics experience with agile, cross-functional impact.

Job Description

Responsibilities

Drive digital marketing and communication strategies to increase visibility in key North American markets.
Deploy integrated digital campaigns using AI-powered tools to enhance customer interaction and personalization.
Ensure customer-centric messaging for key applications with Product Teams.
Restructure internal and external communications aligned to market-segmentation priorities.
Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high-quality interactions.
Lead e-commerce strategy to increase zero-touch orders above 30%.
Partner with Business Lines and customer-facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.
Build market-segmentation strategies with Business Lines to map opportunities and prioritize high-growth segments.
Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.
Provide BLMs with market-trend analytics and business-development insights.
Lead Customer Success and Digital Marketing teams to deliver best-in-class digital engagement.
Strengthen alignment with Business Lines and Sales to increase usage of digital tools and visibility throughout the sales process.
Implement processes and KPIs that reinforce a customer-centric mindset.
Oversee customer-experience strategy and drive digital process improvements.
Advance digital technologies and AI tools to improve performance and customer experience.
Use HubSpot and other digital systems to streamline internal processes.
Integrate C4C into all marketing and lead-generation initiatives.
Optimize use of tools such as ZoomInfo to improve sales effectiveness.
Lead digital content creation aligned with market segmentation and application messaging.

Responsibilities

Requirements

B.S. degree or equivalent in Marketing or Communications
Minimum 5 years in marketing/communications management and selling a product or service
Digital marketing and/or e-commerce experience strongly preferred
Experience developing custom landing pages, HTML emails, and other front-end solutions
HubSpot experience strongly preferred
Google Analytics tag-support experience via Google Tag Manager
SEO and site-optimization knowledge
Effective communication across all business levels
Ability to negotiate solutions across multiple technical/business areas and vendors
Proven team-leadership and vendor-management ability
Basic SAP/C4C knowledge
Proficient in spanish is a plus
Thrives in an agile environment
Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology
Challenges existing methods and seeks continual improvement
Strong critical thinking and problem-solving skills
Excellent written and verbal communication skills

Nice To Have

Digital marketing and/or e-commerce experience strongly preferred
Experience developing custom landing pages, HTML emails, and other front-end solutions
HubSpot experience strongly preferred
Google Analytics tag-support experience via Google Tag Manager
SEO and site-optimization knowledge
Proficient in spanish is a plus
Thrives in an agile environment
Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology
Challenges existing methods and seeks continual improvement
Strong critical thinking and problem-solving skills
Excellent written and verbal communication skills
Proficient in spanish is a plus

Benefits

We offer a competitive compensation package (Relocation Assistance, Medical, Dental, Vision, Vacation, Sick, Holiday Pay, 401k, Paternal and Maternal leave, relocation assistance, short-term and long-term disability and more

Leybold

We have been delivering vacuum pumps, systems, accessories, services and tailor-made vacuum solutions for almost 170 years.At Leybold we enable precise, innovative, economical and sustainable manufacturing of vacuum solutions and services.We offer a broad range of advanced vacuum solutions for use in manufacturing and analytical processes, as well as for research purposes.We focus on the development of application and customer-specific systems for the creation of vacuums and extraction of processing gases. Fields of application are coating technologies, thin films and data storage, analytical instruments and classic industrial processes.

Cologne, North Rhine-Westphalia, DEU

911 employees

www.leybold.com