Responsibilities

• Digital Marketing, Brand Visibility & Communications • Drive digital marketing and communication strategies to increase visibility in key North American markets. • Deploy integrated digital campaigns using AI‑powered tools to enhance customer interaction and personalization. • Ensure customer‑centric messaging for key applications with Product Teams. • Restructure internal and external communications aligned to market‑segmentation priorities. AI, Digital Engagement & Organizational Enablement • Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes. • Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high‑quality interactions. E‑Commerce & Zero‑Touch Sales Growth • Lead e‑commerce strategy to increase zero‑touch orders above 30%. • Partner with Business Lines and customer‑facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys. Market Strategy, Targeting & Business Growth • Build market‑segmentation strategies with Business Lines to map opportunities and prioritize high‑growth segments. • Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share. • Provide BLMs with market‑trend analytics and business‑development insights. Team Leadership & Customer Engagement • Lead Customer Success and Digital Marketing teams to deliver best‑in‑class digital engagement. • Strengthen alignment with Business Lines and Sales to increase usage of digital tools and visibility throughout the sales process. • Implement processes and KPIs that reinforce a customer‑centric mindset. • Oversee customer‑experience strategy and drive digital process improvements. Technology, Tools & Optimization • Advance digital technologies and AI tools to improve performance and customer experience. • Use HubSpot and other digital systems to streamline internal processes. • Integrate C4C into all marketing and lead‑generation initiatives. • Optimize use of tools such as ZoomInfo to improve sales effectiveness. Content, Events & External Presence • Lead digital content creation aligned with market segmentation and application messaging. • Engage customers across social media, digital platforms, and industry events to strengthen Leybold’s brand reputation.

Requirements

• B.S. degree or equivalent in Marketing or Communications.
• Minimum 5 years in marketing/communications management and selling a product or service.
• Digital marketing and/or e‑commerce experience strongly preferred.
• Experience developing custom landing pages, HTML emails, and other front‑end solutions.
• HubSpot experience strongly preferred.
• SEO and site‑optimization knowledge.
• Effective communication across all business levels.
• Ability to negotiate solutions across multiple technical/business areas and vendors.
• Proven team‑leadership and vendor‑management ability.
• Basic SAP/C4C knowledge.

Preferred

• Proficient in spanish is a plus
• Flexible, curious mindset with willingness to test new concepts and adapt to evolving technology.
• Challenges existing methods and seeks continual improvement.
• Thrives in an agile environment.
• Strong critical thinking and problem‑solving skills.

Benefits

• We offer a competitive compensation package (Relocation Assistance, Medical, Dental, Vision, Vacation, Sick, Holiday Pay, 401k, Paternal and Maternal leave, relocation assistance, short-term and long-term disability and more)
• The safety and well-being of our employees is important to us, which is why we set high standards for your workplace safety.