Responsibilities

• Design and produce high-quality print and digital marketing materials for all areas of the university, including academics, enrollment, advancement, athletics, student affairs, and institutional initiatives.
• Create a wide range of creative assets including advertisements, brochures, flyers, social media graphics, digital displays, presentations, publications, signage, web graphics, and other marketing collateral.
• Design and develop creative assets that support enrollment marketing initiatives, including digital advertising, social media campaigns, email marketing, landing pages, recruitment publications, and academic program promotions.
• Ensure all creative work aligns with D’Youville University brand standards, visual identity guidelines, and strategic communications goals.
• Serve as a steward of the university brand by reviewing and helping maintain consistency across creative materials produced throughout the institution.
• Assist with the design and visual presentation of content for the university website and other digital platforms.
• Collaborate with communications, marketing, admissions, advancement, athletics, and campus partners to develop creative solutions that support institutional priorities.
• Contribute to the organization and maintenance of the university’s digital asset management system, including file organization, tagging, and archiving.
• Support project planning, creative scheduling, and other communications and marketing initiatives as assigned.
• Stay informed of emerging design trends, creative technologies, and best practices in higher education marketing.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Communications, Fine Arts, or a related field, or an equivalent combination of education and relevant professional experience.
• Two to three years of professional graphic design experience, or an equivalent combination of professional work, internships, and relevant project experience.
• Strong portfolio demonstrating creative excellence across a variety of print and digital design projects.
• Experience working within established brand standards and visual identity systems preferred.
• Experience in higher education, nonprofit, agency, or corporate marketing environments is a plus.
• Experience creating digital advertising, social media creative, enrollment marketing materials, and other campaign assets that drive audience engagement and conversion is preferred.
• Comprehensive computer skills with the ability to learn and adapt to new technologies and creative platforms.

Preferred

• Familiarity with photography, videography, motion graphics, video editing, or AI assisted creative tools is preferred but not required.