Marketing / Communications Coordinator

Responsibilities

• Marketing Strategy & Coordination: Implement the organization’s marketing plan, campaigns, and advertising initiatives to promote hospice and palliative care services, programs, and Foundation; identify referral opportunities; coordinate vendors; and provide performance reports and recommendations to leadership.
• Business Development & Community Engagement: Support referral growth and brand awareness through collaboration with internal teams, community outreach, educational programs, and events.
• Marketing Planning & Analytics: Maintain marketing calendars, monitor budgets and expenses, track campaign performance across digital and traditional channels, and recommend strategies to improve effectiveness and return on investment.
• Brand Management: Maintain consistent branding and messaging across marketing materials, public relations, community storytelling, promotional products, and organizational events.
• Digital Marketing & Content Development: Manage social media platforms, website and intranet content, email campaigns, and digital advertising. Develop and maintain marketing materials, capture approved photos and videos, monitor online inquiries and reviews, and support online reputation management.
• Communications & Media Relations: Assist with press releases, media interviews, announcements, and other communication initiatives. Maintain relevant contact lists and coordinate printing, apparel, promotional products, and external marketing resources.
• Compliance: Ensure marketing materials and communications comply with HIPAA, applicable healthcare marketing regulations, and Joint Commission standards.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• At least 3 years of marketing or communications experience.
• Experience developing print and digital communications for diverse audiences.
• Ability to translate organizational priorities into effective marketing campaigns.
• Healthcare experience preferred; graphic design skills are a plus.
• Valid driver’s license and reliable transportation for community events, photography, and off-site marketing activities.

Preferred

• Healthcare experience preferred
• Graphic design skills are a plus

Benefits

• Medical, dental, and vision insurance
• Generous paid time off that grows with service
• HSA health and wellness account
• Company-paid life and AD&D insurance
• Company-paid short- and long-term disability
• 401(k) with company match, including Roth and Traditional options