Marketing Communications Coordinator

Responsibilities

• Develop, implement, and maintain an integrated communications, marketing, and community engagement strategy aligned with KCHC’s mission, strategic priorities, services, and growth goals.
• Serve as a central coordinator for internal communications, helping ensure employees receive timely, clear, and consistent information regarding organizational priorities, initiatives, events, accomplishments, operational updates, and other important matters.
• Create and manage internal communication materials and channels, including staff announcements, newsletters, leadership messages, presentations, signage, campaigns, and other employee-facing communications.
• Develop, write, edit, and proofread external communications, including press releases, community announcements, newsletters, patient-facing materials, website content, public education materials, executive communications, and talking points.
• Develop and maintain KCHC’s brand voice, visual identity, and messaging standards to ensure a consistent, professional, recognizable, and community-centered presence across all communication channels.
• Develop and execute a strategic social media and digital content plan across appropriate platforms, with a focus on increasing KCHC’s visibility, engagement, community awareness, and connection with current and prospective patients.
• Create, film, edit, and publish engaging short-form videos, staff and provider features, health education content, behind-the-scenes content, community stories, photography, graphics, and other digital media that presents KCHC in a current, approachable, and professional manner.
• Maintain a proactive content calendar and regularly identify creative communication opportunities rather than relying solely on requests from departments or leadership.
• Work directly with providers, employees, and leadership to identify stories, accomplishments, programs, services, and personalities that can be highlighted internally and externally.
• Manage and regularly update KCHC’s website and other public-facing digital platforms, including provider information, services, events, news, patient resources, and organizational information.

Requirements

• Education: Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Digital Media, Public Health, Business, or a related field preferred. Equivalent relevant education and experience may be considered.
• Experience: Two or more years of experience in communications, marketing, public relations, digital media, community engagement, or a related field preferred. Healthcare, nonprofit, or community-based organization experience is preferred but not required.
• Other Qualifications: Excellent written and verbal communication skills, with strong editing, proofreading, storytelling, and message-development abilities.
• Demonstrated ability to create engaging digital and social media content, including short-form video, photography, graphics, and audience-focused written content.
• Experience with social media platforms and digital communication tools; working knowledge of content creation and design tools such as Canva, Adobe Creative Suite, CapCut, or comparable applications is preferred.
• Ability to develop content appropriate for different audiences, including employees, patients, community partners, media, and the general public.
• Strong interpersonal and relationship-building skills, with the ability to engage employees, providers, community leaders, partner organizations, and other stakeholders.
• Demonstrated initiative and creativity, including the ability to independently identify stories, content opportunities, partnership opportunities, and ways to strengthen KCHC’s visibility and community presence.
• Strong organizational and project-management skills, with the ability to manage multiple priorities, coordinate events and campaigns, meet deadlines, and follow projects through completion.
• Ability to interpret communication and marketing analytics and use results to improve strategies and content.

Preferred

• Bilingual abilities are highly desirable.
• Knowledge of the Kodiak community and local resources is preferred; ability to build new community relationships is essential.