Marketing Communications Coordinator

Cortland, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive multi-channel marketing efforts for JM Murray, coordinating branding, digital campaigns, and PR to attract clients while supporting grant writing and community outreach.

  • Own brand strategy and cross-channel marketing initiatives tied to sales goals.
  • Must-have: experience with marketing on multiple social platforms and public relations/events.
  • Standout: involvement in grant writing support and local community outreach.

Job Description

Responsibilities

  • Marketing: Works with the Director of Sales to develop and maintain a brand strategy that drives potential customers to our doorstep. Designs and supports digital marketing initiatives to ensure optimization of company websites.
  • Assists, schedules, and executes social media postings and advertisements across all platforms, including (as appropriate) Facebook, Instagram, Pinterest, Twitter, and YouTube, for JM Murray.
  • Coordinates and completes the setup and execution of additional digital programs, including but not limited to paid search, SEM, SEO, keyword research; affiliate and partnership marketing, re-targeting, digital display, and 3rd party marketplaces.
  • Completes all activities and tasks as the driving force in the development of branding, logos, brochures and other marketing materials.
  • Ensures that information and photographs are obtained for all agency events.
  • Grant Writing: Assisting consultants with various information requests for the more involved grant applications and proposals. May be required to fill out and submit grant applications that are simpler and not as involved.
  • PR/Fund Raising: Works with the Senior VP of Services to maintain a position in the local community as the go-to provider for services. Ensures JM Murray remains relevant and involved in all matters regarding our clients and their needs through community events, symposiums and trade shows that are relevant to the services provided. Assists with the development of fundraising materials and activities as it relates to providing content for promotion. Working with Leadership Teams and responding to media inquiries. Prepares and submits press releases and new updates to local and regional publications and outlets, updates the company websites with photos of recent events, new employees, and other newsworthy events.

Requirements

  • Bachelor’s degree in Communications, Marketing, Business or related field
  • Experience must include demonstrated experience with marketing on multiple social media platforms and public relations projects and events.

Benefits

  • Comprehensive salary/benefits package provided.
JM Murray logo

JM Murray

JM Murray is a diverse two-pronged service organization. The Services Division provides compassionate support services to individuals with developmental disabilities and their families. The Business Services Division offers contracted business services to various public and private organizations. The two sides of the organization merge to offer people with disabilities the opportunity to obtain legitimate employment in a real world work environment while also teaching them valuable skills, improving their self-esteem, and enriching their lives.

Founded in 1966
Cortland, New York, USA
156 employees (5 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
28.8%
Direct
48.7%
Referral
13.5%
Social
8.1%
Paid
0.8%

Headcount Trend

Current headcount: ~159

Marketing Team

Marketing Team Size
5 (3% of company)