Responsibilities

• Assist with the execution of university-wide marketing and communication plans.
• Coordinate campaigns that align with institutional goals and target audiences.
• Monitor and analyze campaign performance metrics to optimize future efforts.
• Monitor and manage the HLGU website. Work with departments and our website specialist to make updates and improvements to ensure branding and message.
• Manage the university’s social media accounts (Instagram, Facebook, Twitter, Linkedln, YouTube, etc.).
• Create engaging content tailored to each platform, including graphics, videos, and written posts along with Social Media Specialist.
• Track engagement and trends to inform content strategy.
• Capture high-quality photos and videos for use in marketing materials, social media, and the university website.
• Edit and produce short-form and long-form video content for promotional and informational purposes.
• Maintain a digital asset library of multimedia content.

Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
• 2+ years of experience in marketing, communications, or digital media.
• Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer).
• Strong photography and videography skills, including editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with content management systems (e.g., WordPress).
• Graphic design skills using tools like Canva or Adobe Creative Suite.
• Knowledge of SEO and digital advertising strategies.
• An aptitude for utilizing a team approach to accomplish goals and objectives.

Preferred

• Preference will be given to Hannibal-LaGrange University graduates.
• Familiarity with higher education marketing is a plus.