Marketing & Communications Coordinator

Bridgewater, NJ (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own multi-channel marketing with content creation, paid media, and community building while juggling automation, site SEO, and campaign analytics for measurable ROI.

  • Own cross-channel marketing and content creation across social, email, ads, and print to drive growth and engagement.
  • Lead automation, analytics, and SEO improvements to optimize campaigns and ROI.
  • Build and nurture community and client base through strategic campaigns and partnerships.

Job Description

Responsibilities

  • Develop and execute marketing strategies across multiple channels, including social media, email marketing, digital advertising, and print.
  • Create and manage content for Instagram, Facebook, TikTok, YouTube, and other platforms.
  • Produce and edit Reels, TikToks, Stories, posts, and advertisements.
  • Design flyers, graphics, and promotional materials using Canva and Adobe Creative Suite.
  • Manage and update the company website and optimize online presence through SEO best practices.
  • Oversee Google Ads, Facebook Ads, and other paid media campaigns.
  • Track campaign performance through Google Analytics and other reporting tools to measure ROI and improve results.
  • Build and grow our community and client base through engaging and strategic marketing efforts.
  • Conduct market research and monitor industry trends and competitors.
  • Manage marketing automation and streamline campaigns to improve efficiency.

Requirements

  • Bachelor's degree preferred.
  • Minimum of 2 years of professional marketing experience or equivalent relevant experience and skills.
  • Proven experience in digital marketing, content creation, and campaign management.
  • Proficiency with Canva and social media platforms.
  • Experience with Google Ads, Facebook Advertising, SEO, and analytics.
  • Knowledge of Google Analytics and performance marketing techniques.
  • Strong computer skills, including Google Drive, Google Sheets, and Microsoft Excel.
  • Excellent copywriting and communication skills.
  • Strong research and analytical abilities.
  • Ability to manage multiple projects and meet deadlines while maintaining attention to detail.
  • Excellent interpersonal skills and confidence communicating in person and over the phone.

Preferred

  • Dance background is a huge plus.

Benefits

  • Flexible schedule
  • Paid time off
Gotta Dance logo

Gotta Dance

Gotta Dance is a collaboration of passionate educators, inspiring students to perfect their technique and perform with joy; sharing the gift of dance to encourage personal growth, foster spirited community and acknowledge the potential in everyone. Gotta Dance offers dance classes in HipHop Jazz, Ballet, Tap, Street HipHop, Preschool, Modern, Broadway, Contemporary, Boys, Adults, Acrobatics and Summer Camps. Ages 2 1/2 to adult, beginner to advanced. Classes are offered in four state-of-the-art NJ studios at Basking Ridge, Branchburg, Martinsville and Warren.

Founded in 1989
Basking Ridge, New Jersey, USA
69 employees (7 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Monthly Google Ads Budget
$37
Traffic Source Mix
Search
29%
Direct
47.7%
Referral
5.9%
Social
16%
Paid
1.3%

Headcount Trend

Current headcount: ~69