Responsibilities

• Develop and implement a comprehensive marketing and communication strategy that includes social, digital, and other forms of media.
• Create compelling and shareable content that aligns with The Care Service’s mission and resonates with the target audience.
• Generate innovative ideas for content creation that highlight the impact of our programs.
• Collaborate with internal teams, volunteers, and clients to gather stories, testimonials, and other content that highlights the impact of our programs.
• Drive consistency to maintain brand image and standards across all communication channels.
• Develop marketing collateral that effectively communicates The Care Service’s mission and goals.
• Design the Annual Report, thank you letters, press releases, monthly newsletters, blog posts, social media posts, and annual campaigns.
• Assist in updating and maintaining website content to ensure accuracy, consistency, and alignment with brand and web standards.
• Foster and nurture relationships with the community through online and offline channels.
• Monitor and analyze social media metrics to measure the success of campaigns and identify areas for improvement.

Requirements

• Proficient with Canva, Adobe InDesign, or comparable design tools to create marketing assets.
• Experienced with WordPress and Bricks Editor, including routine content updates and page building.
• Experience with email marketing platforms
• Basic video editing using CapCut or Adobe Premiere Pro to support social media content and promotional videos
• Communicate effectively both verbally and in writing with people of various socio-economic and cultural backgrounds including communication with Supervisors, recipients, volunteers, community partners, funding agency representatives, case workers etc.
• Moderate to high level of knowledge of social media platforms.
• Ability to keep confidential information and only share client information on a need-to-know basis required for the job.
• Have sharp problem-solving skills and be able to make decisions quickly in very stressful situations.
• Experience with and ability to use computer (Microsoft Office), fax/copier and telephone.
• Exercise good judgment and use good organizational skills in evaluation situations.