Responsibilities

• Marketing Communications & Campaign Management - Develop and execute product and corporate marketing communication plans for the US market. - Create and manage editorial calendars across website, newsletter, social media, and PR channels. - Coordinate communication activities and campaigns with global headquarters and local stakeholders. - Ensure consistent, impactful, and brand-aligned communication across all customer touchpoints. - Support product launches and seasonal campaigns through cross-functional coordination and execution. Content & Digital Experience - Own and maintain website content and updates. - Manage content within CMS and newsletter platforms. - Ensure all content aligns with brand guidelines, communication objectives, and applicable US regulatory requirements. - Support continuous optimization of digital content performance. - Optimize website content for user engagement, GEO (Generative Engine Optimization), and conversion performance. Public Relations & Media Relations - Coordinate media inquiries and press opportunities. - Write and review press releases, media kits, and communication materials. - Support local press events and media activations. - Manage collaboration with local PR agencies in alignment with HQ. Community Management & Analytics - Monitor and engage with online communities across social media, review platforms, and other relevant digital channels, including Instagram, Trustpilot, and Google Reviews. - Analyze campaign and communication performance. - Track KPIs and provide actionable insights for continuous improvement. - Monitor brand sentiment and reputation in the market.

Requirements

• Associate's or Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.
• 4+ years of experience in marketing communications, content marketing, public relations, or a related field.
• Experience developing and executing multi-channel communication campaigns.
• Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging consumer-facing content.
• Experience managing website content and working with CMS and email marketing platforms.
• Familiarity with social media management, community engagement, and digital analytics tools.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to collaborate effectively with international teams and external partners.
• Experience in the beauty, wellness, health, lifestyle, or consumer goods industry is considered a plus.
• Self-starter with a hands-on mentality and the ability to thrive in a fast-paced, entrepreneurial environment.

Preferred

• Experience in the beauty, wellness, health, lifestyle, or consumer goods industry is considered a plus.
• Fluent in English; German and/or Spanish is an advantage.

Benefits

• Opportunity to help build and shape a new US organization from the ground up
• Broad and diverse role with high ownership and visibility from day one
• International, collaborative, and entrepreneurial work environment
• Fast-paced startup atmosphere with room to grow and develop
• High-impact role requiring flexibility, initiative, and a hands-on mindset
• Competitive benefit package