Responsibilities

• Plan and execute marketing initiatives, including virtual and in-person events, to drive awareness and pipeline
• Own end-to-end content creation across web, blogs, eBooks, case studies, and video
• Lead messaging across brand, product, and campaigns, ensuring consistency across all touchpoints
• Create campaign assets (ads, landing pages, nurture emails) aligned with business goals
• Manage LinkedIn (B2B) and support additional B2C channels
• Drive PR and content distribution to strengthen brand visibility and thought leadership
• Collaborate cross-functionally with product, sales, and external partners/agencies
• Use data and insights to measure and optimize content and campaign performance

Requirements

• 4+ years of experience in marketing communications, content, and brand roles (B2B SaaS or healthcare – advantage)
• Exceptional English writing and editing skills (MUST)
• Proven ability to own content strategy and execution across multiple channels
• Experience in digital marketing and campaign execution (organic and paid)
• Strong storytelling skills with ability to simplify complex ideas
• Experience managing LinkedIn and B2B content distribution
• Familiarity with AI tools for content creation and optimization
• Data-driven mindset with experience using analytics to improve performance
• Strong collaboration skills and experience working with cross-functional teams and vendors