Responsibilities

• Develop and execute a regional marketing communications plan utilizing digital and non-digital channels to create awareness and generate leads.
• Develop launch strategy and design campaigns for new product introductions to the market. Key channels will include cat.com, SEM/SEO, social media, marketing automation communications, advertising media, events, and PR.
• Develop and execute a marketing communications plan to generate awareness and leads for current products and solutions and associated services. Design and execute campaigns to reach and engage target audience.
• Develop market knowledge and expertise in diesel and gas segments for assigned regions as above including product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs.
• Own and lead the execution of marketing programs from start to finish
• Manage and control assigned budgets
• Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows.
• Work in partnership with internal and external creative agencies to develop creative briefs e.g., for advertising including print, digital, and video assets.
• Monitor, analyze and action to improve campaign results.
• Analyze industry trends and the competitive environment.

Requirements

• Bachelor's degree in a Business or Marketing program or equivalent experience.
• A minimum of 5 years of experience in Marketing or a Communications-related role.
• Power business background
• Strong Business Acumen to measure marketing ROI.
• Proven ability to manage multiple projects simultaneously.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*