Marketing Communications Associate

USA (Remote)

Salary Not AvailableEntry Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive multi-channel B2B marketing and ecosystem growth for a regulated blockchain network, focusing on adoption, multi-step nurture, product launches, and analytics.

  • Own multi-channel campaigns and nurture sequences to expand the ecosystem.
  • Must-have: 2–5 years in B2B software or financial services marketing and proficiency with analytics tools.
  • Standout: Experience marketing to institutional buyers with complex decision-making.

Job Description

Responsibilities

  • Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications)
  • Drive adoption and engagement across the Canton Network
  • Manage multi-channel prospect nurture sequences for ecosystem expansion
  • Coordinate product launches and token integration announcements
  • Track network growth and engagement metrics
  • Create and deliver multi-step email campaigns

Requirements

  • 2–5 years in B2B software or financial services marketing
  • Understanding of trading, settlements, capital markets, and regulatory environments
  • Growth marketing expertise: performance marketing, attribution models, conversion optimization
  • Experience marketing to institutional buyers with complex decision-making
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)
  • Exceptional writing skills for sophisticated financial audiences

Nice To Have

  • Familiarity with DeFi concepts and enterprise blockchain applications
  • Professional network within banking, trading, asset management, or fintech
  • Experience with marketing automation platforms, CRM systems, and attribution software
  • Knowledge of compliance in financial services marketing
  • Startup or scale-up experience; adaptability to rapid change
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Obsidian Systems

Obsidian Systems is an established supplier of Open Source software solutions. The company was started in 1995 as a modest services provider targeting businesses and organisations looking to integrate and leverage off Linux infrastructure.Obsidian Systems has expanded by adding both Autumn Leaf and RadixTrie as subsidiaries.The expansion of skills is now a formidable team with JavaTM expertise aligning our Enterprise Open Source solution for retail, supporting technology and consulting services across enterprise-ready open-source infrastructure, big data, collaboration and bimodal IT strategies for your business.Obsidian Systems and its subsidiaries, RadixTrie and Autumn Leaf strive to bring three legs to the South African market: the first being vendor-certified products, the second being local skills providing consulting, development and support and the third being vendor-certified training and certification. With these three elements, any organisation can trust the enterprise open source solution provided.Obsidian Systems is a Level 1 contributor to Broad-based Black Economic empowered supplier of open source software solutions in South Africa. For a smarter perspective on your IT, we have expanded our services and grown our expertise to incorporate smarterTeams that smarterCode to the smarterCompute for smarterData.

Founded in 1995
Randburg, Gauteng, ZAF
38 employees (1 in marketing)