Responsibilities

• Core Responsibilities1. Enrollment Growth & Lead Generation
• Generate qualified leads through: Digital advertising; Email campaigns; Social media; Community outreach; School partnerships; Events; Referrals; Customer re-engagement
• Identify programs with available capacity and develop campaigns to increase enrollment.
• Support S2STEM’s overall enrollment growth goals.
• Recommend where marketing effort and budget should be focused based on results.
• 2. Lead Management & Conversion
• Own the lead journey from initial inquiry through registration.
• Track all incoming leads and lead sources.
• Respond promptly to prospective families.
• Follow up through email, phone, text, and approved communication channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Marketing, Digital Marketing, or another directly relevant field
• 2–3+ years of relevant professional marketing, communications, lead-generation, or growth experience
• Proven track record of contributing to measurable results such as: Lead generation; Customer acquisition; Revenue growth; Enrollment growth; Campaign conversion; Event-generated business
• Experience supporting a small business, startup, education organization, service business, or growth-focused company
• Strong written and verbal communication skills
• Experience with email marketing tools
• Experience managing business social media
• Familiarity with Facebook and Instagram advertising
• Experience tracking leads and campaign results
• Strong organizational and follow-through skills

Preferred

• Mailchimp or similar email platforms
• Meta Ads Manager
• Canva
• CRM or lead-tracking systems
• Customer-support platforms
• Social media scheduling tools
• Google Workspace
• Google Analytics or similar reporting platforms
• Landing pages and digital registration funnels
• Event marketing