Responsibilities

• Manage daily content posting, scheduling, and engagement across platforms including Facebook, LinkedIn, TikTok and YouTube.
• Monitor comments, direct messages, and assist with timely customer communication and engagement.
• Track performance metrics and assist in reporting social media results.
• Ensure all content aligns with Tianyu’s brand voice and campaign strategy.
• Assist in coordinating collaborations with influencers and online creators.
• Support outreach, content approvals, scheduling, and deliverable tracking.
• Help ensure influencer content aligns with marketing objectives and deadlines.
• Serve as an internal liaison for collaboration with external marketing partners (e.g., Jive and other agencies).
• Help communicate marketing direction, timelines, and asset needs clearly across teams.
• Organize and manage marketing materials to ensure smooth workflow.