Marketing & Comm Lead MS

Responsibilities

• Marketing Strategy & Execution: Lead day-to-day marketing and communications initiatives in support of company and commercial objectives. Partner with Sales and leadership to establish priorities, develop campaigns, and strengthen brand awareness and customer engagement.
• Digital Marketing & CRM: Manage email marketing, digital campaigns, website content, organic social media, and landing pages. Oversee HubSpot campaigns, segmentation, workflows, lead management, data quality, and marketing reporting.
• Trade Shows & Events: Plan and execute trade shows, conferences, and customer events, including booth development, vendors, logistics, promotional materials, lead capture, and post-event follow-up.
• Agency & Vendor Management: Serve as the primary point of contact for the company's marketing agency and other creative vendors. Develop briefs, manage priorities and timelines, provide feedback, and ensure deliverables are accurate, on brand, and completed to a high standard.
• Channel Marketing & Sales Enablement: Partner with Sales to support distributors, installers, developers, EPCs, and other channel partners through campaigns, co-marketing initiatives, presentations, product materials, sales collateral, and other marketing resources.
• Product Marketing & Brand Messaging: Translate technical product information, datasheets, certifications, warranties, and product features into clear and compelling customer-facing messaging. Maintain consistent brand positioning and messaging across marketing and sales channels.
• Communications & Public Relations: Develop press releases, company announcements, media materials, and other external communications. Support media relations and coordinate appropriate internal review of sensitive, technical, regulatory, or industry-related communications prior to publication.
• Budget, Performance & Reporting: Manage marketing expenses, agency and vendor costs, events, sponsorships, and other marketing investments. Monitor performance, track results, and provide leadership with regular reporting and recommendations.
• initiatives from concept through execution, ensuring projects are completed accurately, effectively, and on schedule.
• Maintain consistent brand positioning, messaging, and visual standards across marketing channels and customer touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant professional experience.
• Minimum of 5 years of B2B marketing and/or communications experience.
• Demonstrated hands-on experience planning and executing trade shows, conferences, or industry events.
• Broad digital marketing experience across email, websites, social media, campaigns, and content development.
• Strong writing, editing, proofreading, and verbal communication skills.
• Experience working with CRM and marketing automation platforms.
• Experience developing marketing communications, sales collateral, or other external-facing business content.
• Experience directing agencies, vendors, or outside creative partners, including developing briefs, managing timelines, and providing constructive feedback.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong attention to detail and sound judgment when reviewing communications and marketing materials for external audiences.

Preferred

• Experience within the solar or renewable energy industry.
• B2B marketing experience in adjacent industries such as electrical distribution, energy storage, HVAC, building products, manufacturing, or other technical product environments.
• Experience with HubSpot, including campaigns, reporting, workflows, segmentation, and lead management.
• Experience with channel or partner marketing, including co-marketing, co-op, or market development fund (MDF) programs.
• Experience marketing manufactured, engineered, or technical products.
• Experience marketing to commercial and industrial (C&I) customers.
• Public relations and media relations experience.
• Working knowledge of Canva, Adobe Creative Suite, content management systems, or similar marketing and design tools.
• Experience working both in-house and within an agency environment.