Responsibilities

• Conduct primary research through surveys, interviews, and field studies to gather customer insights.
• Perform secondary research using industry reports, databases, and academic sources to analyze market trends and competitive landscapes.
• Support segmentation analysis across multiple levels (e.g., industry verticals, application types, geography, customer profiles).
• Assist in synthesizing research findings into actionable insights, including a final presentation to internal stakeholders.
• Collaborate with cross-functional teams including Product Management, Sales, and R&D to align research with business objectives.
• Maintain organized documentation of research sources, methodologies, and findings

Requirements

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Detail-oriented with a passion for uncovering insights.
• Minimum cumulative 3.0 GPA.
• Currently pursuing a master’s degree in Marketing, Business, Economics, or a related field.

Preferred

• Prior internship or project experience in market research or strategy

Benefits

• Mentorship from experienced marketing professionals
• Opportunity to present findings to senior leadership and build a portfolio of strategic deliverables
• Exposure to real-world market segmentation and growth strategy development
• Hands-on experience in strategic marketing within a technical B2B environment