Marketing Cloud Specialist / Senior Marketing Cloud Specialist at Highlight | USA

Highlight

Marketing Cloud Specialist / Senior Marketing Cloud Specialist

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end email program and its cross-channel touchpoints in Salesforce Marketing Cloud, driving personalized journeys, testing, and analytics while aligning with brand standards and compliance across acquisition, retention, and ongoing communications.

Email program ownership: design, test, and optimize campaigns and journeys; segment audiences; build data extensions and AMPscript-driven content.
Spark cross-channel execution: lead SMS/digital ad delivery and collaborate on campaign goals, KPIs, and best-practice adoption across teams.

Job Description

Email development and distribution: In conjunction with colleagues, develops and distributes email campaigns for WFAA, its alumni chapters and campus partners.
Develops and maintains a thorough understanding of the technical workings of HTML email including coding techniques and best practices to ensure consistent display of content in a wide range of email clients.
Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform including: Develops personalized/dynamic email messages, landing pages, and automated campaigns; Sets up A/B or multi-variant testing to deliver user-centric, personalized campaigns; Outlines and builds customer journeys for campaigns in Journey Builder, including common use cases and complex iterations; Segments and pulls dynamic subscribers/contacts for campaigns; Evaluate opportunities for campaign optimization; Queries data with SQL sets up content blocks and personalization within emails using AMPscript; Builds data extensions for use in email delivery; Makes relevant recommendations to business stakeholders.
Manages campaigns and campaign analytics; Assists in the planning, design and development of targeted email campaigns for acquisition, retention, and ongoing communications; Leads the collection of email analytics and reports on email performance to colleagues and partners; Advises WFAA and campus partners regarding best practices and consults on the application of best practices to achieve the greatest results in email efforts; Ensures consistent branding and editorial style of digital communication products. Collaborates with colleagues and stakeholders to ensure email marketing efforts are well-paced and schedules don’t conflict with one another; Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).
SMS and digital ad delivery: Serves as an administrator and subject matter expert for SMS campaign building in Marketing Cloud, Hustle, and other WFAA systems; Supports the delivery of SMS campaigns directly or working with colleagues as agents in a delivery role; Collaborates with colleagues to set SMS-related campaign goals, develop KPIs, analyze overall effectiveness, and identify areas of improvement; Develops knowledge of FCC SMS/MMS regulations, guidelines, and policies. Ensures compliance.
Digital marketing consultation and training: Maintain a high awareness of trends and best practices in digital marketing and the Salesforce ecosystem; Identify ways to best leverage digital channels to achieve desired results and advise colleagues in this area, especially through content personalization and marketing automation; Consult with colleagues and stakeholders regarding best practices and ensure brand quality standards are maintained; Lead or assist in training and education of staff and volunteers on the use of digital tools.

Highlight

4.4 Glassdoor

Highlight is an award-winning, 100% employee-owned federal government contractor dedicated to providing diverse IT and professional services across Health, Homeland, and Defense agencies. We are appraised as a CMMI DEV Level 3, CMMI SVC Level 3, self-assessed CMMC level 3, ISO 9001, ISO 20000, ISO 27001, ISO 44001, and ISO 56002 certified company to ensure effective and efficient delivery every time.We were founded in 2008 from our founder's kitchen table with a mission to create impactful solutions for federal agencies and rewarding career opportunities for our employees. Since then, our company has evolved to deliver on that vision.For over 15 years, we have powered their missions with the perfect blend of strategic operational insight and cutting-edge technology. Our team thrives at the intersection of mission objectives and technology solutions. We leverage our deep experience in delivering professional mission services to gain a unique understanding of your needs. This, combined with our expertise in technology practices, fuels our ability to craft tailored solutions that propel your mission forward.

Founded in 2008

Fairfax, Virginia, USA

160 employees (9 in marketing)

www.highlighttech.com

88% recommend to a friend

90% CEO approval