Responsibilities

• Share consumer and small business marketing and product insights with assigned clients to build collaborative relationships.
• Develop marketing plans to drive adoption and engagement of the digital banking solutions.
• Work across the financial institutions’ marketing teams and the Fiserv organization to launch marketing programs and track the results to drive revenue.
• Support strategic team and business initiatives beyond assigned client accounts, leading or contributing to special projects that enhance client value, operational effectiveness, marketing capabilities, and industry visibility. Projects may vary based on business needs and individual strengths and can include program management, thought leadership initiatives, process improvements, client education programs, industry recognition efforts, and other cross-functional assignments.

Requirements

• 7+ years of direct or related experience in complex marketing of consumer and small business users with preferred experience in online and mobile financial services and technology products.
• Experience in a client-facing role with demonstrated strength in consultative client management illustrating and selling marketing ideas, programs and results.
• Ability to develop marketing programs, including social, paid social and email campaigns, banners, and associate engagement that encompass customer experience across multiple channels.
• Strong project management skills and ability to work across multiple client engagement teams.
• Track record of success leading cross-functional teams and ability to develop collaborative internal and external relationships.
• Strong analytical marketing with focus on program results, including ability to identify areas of opportunity for continuous improvement.
• Excellent written, verbal and presentation skills.
• Management of marketing budgets.
• Ability to juggle multiple tasks and projects with strong prioritization skills, and ability to multi-task; often managing 10+ open projects and ability to plan out time between various activities to manage highest priority tasks. Execute more than one activity or task simultaneously and deliver on performance targets/expectations.
• Demonstrated ability to lead ambiguous, cross-functional projects and balance ongoing client responsibilities with evolving business priorities.

Preferred

• Account management
• Digital marketing including social media marketing
• Data analytics
• Omni-channel marketing strategy
• Banking/financial institution background
• Bachelor’s Degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.
• Fluency with Microsoft Office suite, including Word, PowerPoint, Excel and Outlook