Marketing - Channel Marketing Specialist

Irvine, CA (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 13 days ago

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Job Summary

Owns retail channel execution and trade marketing workflows, coordinating promotions, media, analytics, and cross-functional alignment to drive sell-through.

  • Owns coordination of promotions across key retail partners and media activations.
  • Tracks trade spend ROI and prepares performance reports.

Job Description

Responsibilities

  • - Retail Channel Execution
  • - Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
  • - Coordinate in-store promotions, endcaps, and secondary placements
  • - Assist in promotional calendars and ensure timely execution
  • - Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • - Trade Marketing & Promotion Support
  • - Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
  • - Support retailer line reviews with marketing decks and performance insights
  • - Coordinate promotional forecasting with Sales and Operations teams
  • - Assist in monitoring trade spend ROI and effectiveness

Requirements

  • - Bachelor's degree in Marketing, Business, or related field
  • - 1-3 years experience in channel marketing, trade marketing, or retail marketing
  • - Experience in Beauty, Skincare, or CPG preferred
  • - Strong Excel and reporting skills
  • - Experience with retail promotional programs
  • - Highly organized with strong project management ability
  • - Strong communication and collaboration skills

Preferred

  • - Experience working with national retail chains
  • - Knowledge of sell-in vs. sell-through dynamics
  • - Experience with retail media platforms
  • - Familiarity with trade spend management

Benefits

  • - 401(K)
  • - Group health insurance
  • - Paid time off
  • - Annual incentive bonus based on performance
  • - Employee discount
Goodai Global USA Inc. logo

Goodai Global USA Inc.

Asian Beauty Expert Group

Irvine, California, USA
27 employees (6 in marketing)

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
3