Responsibilities

• 40% Marketing Campaign Management - Help develop and manage execution of comprehensive marketing campaigns to promote the key messages of the engineering enterprise with target audiences to achieve strategic objectives.
• Coordinate with internal stakeholders and external partners to develop high-quality campaign assets that inform, influence, and inspire target audiences.
• Activate campaigns across digital, social, print, and event platforms to maximize reach, relevance, and engagement.
• Monitor industry, marketing, and cultural trends to identify proactive opportunities and timely campaign moments.
• Contribute to the development and ongoing refinement of strategy, positioning, and messaging for Texas A&M Engineering.
• Participate in market research and trend analysis to identify opportunities, risks, and audience insights that strengthen positioning.
• 20% Creative Development - Help shape creative direction for marketing initiatives, including messaging, visual identity alignment, and storytelling approach.
• Contribute to the development of multimedia content packages that support compelling, audience-centered narratives.
• Ensure creative deliverables align with strategy, reflect brand standards, and resonate with priority audiences.
• 20% Performance Management - Establish measurable objectives and key performance indicators for marketing initiatives.

Requirements

• Bachelor’s degree in communications or equivalent combination of education and experience.
• Five years of related experience.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, social media, and content creation.
• Self-driven with strong written and verbal communication and presentation skills.
• Detail-oriented and able to manage shifting priorities.
• Ability to proactively recognize topical opportunities.
• Ability to multi-task and work cooperatively with others.

Preferred

• Degree in marketing, communications, business.
• Experience in marketing or strategic communications.
• Experience in campaign management, marketing or related role.
• Creative thinker with a keen eye for detail and design.
• Understanding of Texas A&M’s mission, values, and culture.

Benefits

• Competitive medical insurance benefits through Blue Cross and Blue Shield of Texas and Prescription coverage by Express Scripts.
• Options for Vision, Dental, Life, and Long-Term Disability insurance.
• A defined benefit retirement plan with the Teacher Retirement System of Texas (TRS) with 8.25% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Generous paid time off with holidays, vacation and sick leave.
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance and Educational release time to further your academic pursuits.
• Access to Engineer Your Wellness programs that provide opportunities for employees to engage in health and fitness.
• Wellness release time offered to employees to promote work/life balance.