Responsibilities

• Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content.
• Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions.
• Owns all automated, triggered based emails. Manages resends based on enterprise needs. Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages).
• Oversees as point-person in managing/acquiring key campaign components, such as targeted lists, email creative and landing pages. Ensures quality of all creative and variable content across channels to ensure accuracy of programs and reinforcement of brand.
• Monitors customer journeys across systems to help deliver consistent quality guest experience. Stays current and recommend best practices for marketing automation campaigns.
• Provides back up and support to other team members on various marketing technologies, such as Marketo and HostViz.
• Creates and implements ways to improve processes. Defines new audiences that will lead to growth.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s Degree with an emphasis in Marketing or Communications required.
• Minimum of one (1) year experience in multiple communication channels including direct mail, e-mail, mobile or social media required.
• Minimum one (1) year of experience with an email-marketing tool required.
• Must be collaborative, nimble, curious, data-focused and able to work in a high-volume setting.
• Technical proficiency in MS Office (Word, Excel, Outlook) required.
• Prior experience working with a customer database required.
• Must possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.
• Must demonstrate the ability to drive toward results.
• Problem-solver, multitasker, able to work independently to meet deadlines.
• Must be able to thrive in a highly dynamic, flexible work environment.
• Strong strategic thinking, creative problem solving and analytical skills.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Preferred

• Experience with HTML is a plus.
• Excellent oral and written communication skills; strong client interface and presentation skills are preferred.