Responsibilities

• Support the go-to-market strategy for new product launches, key initiatives and vertical marketing priorities
• Help define product positioning, messaging, and value propositions in alignment with the Product team to ensure clarity and differentiation in market
• Plan and execute integrated campaigns including project setup, timeline management and creative briefs to ensure smooth execution across the team
• Track and manage execution, ensuring all deliverables are completed on time and aligned to the objectives, target audience and key messages
• Assist with developing sales enablement tools and campaign assets (presentations, one-pagers, toolkits) to support reseller engagement and encourage pipeline growth
• Maintain a campaign calendar and marketing roadmap to ensure visibility, alignment, and prioritization across all initiatives
• Measure campaign performance in partnership with the eCommerce team and customer feedback with the Sales team to refine messaging and content
• Support tradeshow and event marketing and lead execution in partnership with Sales to drive engagement and lead generation
• Partner closely with the Marketing & Digital Strategist to align campaign strategy with digital channel execution, ensuring consistency across touchpoints

Requirements

• Product marketing experience
• Proven ability to adapt and optimize messaging, by industry, channel, and end user to maximize engagement and conversion
• Data-driven mindset with the ability to measure performance and optimize results
• Great collaborator and communicator with strong written and verbal communication skills
• Ability to manage workload and prioritize multiple projects independently
• Strong communication, multitasking and attention to detail
• Project management experience
• Bachelor’s degree
• 2-4 years of experience in Marketing
• Expertise with Microsoft Office

Preferred

• Smartsheet or similar project management software experience preferred

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance