Responsibilities

• Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
• Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
• Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
• Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
• Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
• Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
• Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
• Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
• Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.

Requirements

• High School Diploma or equivalent
• Bachelor's degree in Marketing or related field
• Related experience creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube
• Demonstrated experience in performance marketing and ability to work across marketing department functions
• Track record of successful vendor management
• Demonstrated analytical skills. Ability to synthesize complex data sets into actionable steps/initiatives
• Demonstrated time management and priority setting skills. Ability to drive multiple projects to successful completion
• Strong verbal communication and listening skills
• Strong written communication skills
• Ability to build strong customer relationships

Preferred

• Demonstrated analytical skills. Ability to synthesize complex data sets into actionable steps/initiatives
• Demonstrated time management and priority setting skills. Ability to drive multiple projects to successful completion
• Strong verbal communication and listening skills
• Strong written communication skills
• Ability to build strong customer relationships
• Possesses a high degree of initiative