Responsibilities

• This role combines campaign strategy, AI, customer intelligence, and commercial operations.
• You'll work alongside Product Marketing, Sales, Application Engineering, and Product to design campaigns that don't simply generate leads—they identify buying signals, activate engineering teams, expand strategic accounts, and continuously improve through learning.
• You'll also help pioneer a new approach to marketing one of the most demanding audiences in technology: engineers evaluating deep technical infrastructure.
• Selling to hardware engineering organizations is fundamentally different from selling traditional enterprise software. The buyers are technical. The evaluation cycles are evidence-driven. Trust is earned through technical credibility, not marketing claims.
• We're not looking for a traditional Campaign Manager.
• We're looking for someone who wants to help redefine how enterprise marketing works—not someone looking to optimize the existing playbook.
• What You Bring

Requirements

• 4+ years of hands-on B2B marketing experience , ideally in a technical, enterprise, or account-based environment. You have personally built and run campaigns—not just managed agencies, teams, or strategy.
• A builder's instinct. When the existing playbook doesn't fit the problem, your instinct is to create a better one. You challenge how things are done today, but you turn those ideas into systems, campaigns, workflows, and measurable results.
• A bias toward action and experimentation. You're comfortable starting with an imperfect answer, testing it quickly, learning from the results, and making it better. Ambiguity energizes you more than it paralyzes you.
• The confidence to drive change across functions. You can challenge established assumptions, advocate for a better way of working, and bring Sales, Product Marketing, Application Engineering, and Product with you. You don't need organizational authority to create organizational change.
• Genuine excitement about rebuilding how marketing works around AI and agentic workflows —not simply using AI to make the existing marketing playbook faster.
• Hands-on fluency with AI tools and agents (e.g., Claude, ChatGPT) as daily working infrastructure. You experiment with new tools, build workflows yourself, and continually look for ways AI can change what is possible—not just improve productivity.
• Operational depth. You're comfortable inside Salesforce CRM or comparable platforms and can work directly with segmentation, workflows, reporting, campaign operations, and the underlying data. Strategy and execution are not separate jobs to you.
• Intellectual curiosity and technical credibility. You want to understand how the product, customer, and technology actually work. You know that skeptical, evidence-driven engineering audiences are persuaded by substance, not marketing claims.
• Excellent written communication. You can turn complex technical ideas into clear, precise communication without stripping away what makes them important.
• High ownership and unusually high standards. You are comfortable in a fast-moving environment where priorities change, resources are constrained, and important work sometimes requires doing things that haven't been done before.