Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across multiple channels, including email, webinars, events, and digital advertising.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery of marketing initiatives.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.
• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar marketing automation platforms.
• Build and manage audience segmentation, email deployment, testing strategies, and automated workflows.
• Monitor campaign performance and implement ongoing optimizations to improve engagement and conversion rates.
• Ensure data quality and adherence to relevant privacy and compliance requirements.
• Lead the planning and execution of webinars, conferences, sponsorships, roundtables, and industry events.
• Coordinate registration processes, event logistics, speaker preparation, promotional activities, and post-event follow-up.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 6-8+ years of experience in B2B and/or professional services industry marketing
• Proven experience executing integrated marketing campaigns across email, webinars, events, digital channels, and content marketing.
• Hands-on experience with marketing automation platforms such as HubSpot.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience interpreting campaign performance metrics.
• Advanced stakeholder management skills with the ability to influence and collaborate across all levels of an organization.
• High attention to detail and commitment to executional excellence.
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Word.

Benefits

• Medical, Dental, and Vision coverage
• 401(k) with a company match up to 9%, including a Safe Harbor contribution
• Flexible Spending Account (FSA) and commuter benefit programs
• Generous paid time off
• Volunteer Day
• Paid parental leave
• Hybrid working options