Responsibilities

• Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs
• Translate go-to-market priorities (new product launches, upsell/cross-sell motions, seasonal buying cycles) into cohesive campaign plans
• Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Partner with product marketing and content teams to ensure messaging resonates with K-12 decision-makers (nutrition directors, business officials, IT leaders)
• Optimize campaigns in-flight based on performance data, audience behavior, and funnel conversion trends
• Own campaign reporting and analysis, including pipeline contribution, lead quality, conversion rates, and ROI
• Collaborate with sales to align campaigns to selling motions, follow-up workflows, and account priorities
• Test, learn, and iterate—A/B testing subject lines, offers, channels, and timing to continuously improve results
• Maintain campaign calendars and documentation to keep teams aligned and execution tight

Preferred

• Experience marketing to K-12, education, foodservice, or payments/fintech audiences
• ABM experience or familiarity with intent data platforms
• Event or webinar campaign experience
• Understanding of long, relationship-driven sales cycles

Benefits

• Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.global-payments.com/en/why-global-payments/benefits/