Responsibilities

• Own campaign strategy for a portfolio of integrated programs (email, paid media, webinars, events, website), setting goals, targets, and measurement plans that tie directly to pipeline and product adoption for our agentic AI offerings.
• Lead AI-powered market and account research, using Perplexity, Claude, ChatGPT, and Gemini to develop persona insights, messaging strategy, and competitive positioning, then translate findings into campaign briefs that other marketers and agencies can execute against.
• Direct the creation of campaign assets with AI assistance (email sequences, landing pages, ad copy, nurture tracks, event promotions), setting quality bar and brand standards while partnering closely with content, design, and product marketing.
• Architect and manage complex campaign workflows in Marketo and Salesforce, including segmentation strategy, lead routing logic, and scoring models, and partner with marketing ops to evolve these systems as programs scale.
• Own end-to-end campaign operations, list strategy, UTM governance, form/landing page architecture, QA, and post-launch monitoring — and establish repeatable processes and quality standards for the broader team.
• Use AI agents and analytics to drive a continuous optimization program: diagnosing performance across subject lines, offers, creative, and segments, and translating insights into a prioritized testing roadmap.
• Own and continually expand the team's prompt and agent playbook, establishing best practices, training other marketers on effective AI-assisted workflows, and acting as the go-to resource for AI-powered campaign execution.
• Serve as the primary campaign partner to demand gen, product marketing, sales, and marketing operations leadership, aligning campaign strategy with product launches, ABM programs, and sales motions, and representing campaigns in cross-functional planning.
• Evaluate emerging AI marketing tools and capabilities, pilot new use cases, and make recommendations on which to adopt at scale, helping define how AI is used across the marketing organization going forward.

Requirements

• 4–6 years of experience in B2B marketing, demand generation, or campaign management, with a track record of owning campaigns end to end.
• Proven, hands-on expertise running campaigns in a marketing automation platform (Marketo strongly preferred; HubSpot or Pardot considered) and deep familiarity with a CRM such as Salesforce, including segmentation and lead routing/scoring logic.
• Demonstrated, sophisticated use of AI tools (ChatGPT, Claude, Perplexity, Gemini, or similar) to drive research, content creation, and campaign operations — not just occasional use, but workflows you've built and can teach to others.
• Strong command of multi-touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue), with the ability to diagnose performance issues and recommend strategic fixes.
• Fluent working with data: building lists, building and interpreting dashboards, and translating performance reports into clear recommendations for stakeholders.
• Excellent writing and editing skills, with the judgment to elevate AI-generated drafts to a senior, brand-appropriate standard.
• Highly organized and process-driven, with experience managing multiple concurrent, complex campaigns and cross-functional stakeholders under deadline pressure.
• A builder mindset with a bias toward experimentation — you've introduced new tools, automations, or workflows at a previous company and can point to the impact.
• Strong cross-functional communication and influence skills — comfortable partnering with and, at times, informally guiding marketing, sales, and operations stakeholders without formal authority.

Preferred

• Experience marketing AI, SaaS, or enterprise software products.
• Experience with agentic AI, AI agents for marketing, or similar autonomy-oriented AI concepts.
• Experience with A/B testing programs, attribution reporting, and common B2B sales motions (ABM, product-led growth, partner-led).
• Prior experience mentoring or informally leading other marketers or agency partner.

Benefits

• Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.