Responsibilities

• Campaign Planning and Execution:
• Develop and execute integrated marketing campaigns across multiple business units, service lines, industries, and strategic initiatives.
• Manage campaigns from planning and development through launch, optimization, and reporting.
• Build campaign plans aligned with company objectives, revenue priorities, and target audience needs.
• Lead go-to-market marketing efforts for new service offerings, product launches, acquisitions, customer programs, and other growth initiatives.
• Create customer journeys, messaging frameworks, and promotion strategies that drive awareness, engagement, pipeline growth, and customer adoption.
• Manage campaign calendars, timelines, deliverables, approvals, stakeholder communications, and cross-functional resources.
• Ensure messaging consistency across customer touchpoints and improve campaigns based on performance data.
• Multi-Channel Marketing:
• Lead campaigns across email, digital advertising, webinars, events, content, social media, account-based marketing (ABM), nurture programs, and partner marketing.