Marketing Campaign Lead

USA (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end marketing program execution across digital channels, partnering with cross-functional teams to align campaigns with sales enablement and measure impact across KPIs.

  • Lead cross-functional planning and execution of integrated campaigns
  • Analyze performance and optimize across web, email, social, and channels
  • Collaborate with sales to gather feedback and report on campaign effectiveness

Job Description

Responsibilities

  • Collaborate closely with cross-functional marketing teams to manage campaign timelines, deliverables, budgets, and project objectives.
  • Plan, coordinate, and execute integrated marketing campaigns across digital channels.
  • Analyze campaign performance across web, email, social media, and other digital channels, providing recommendations to optimize results.
  • Assist with the development of marketing content, including blogs, email campaigns, social media content, and promotional materials.
  • Partner with the sales organization to collect feedback, support sales enablement initiatives, and report on campaign effectiveness.
  • Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign outcomes and ROI.
  • Identify opportunities to streamline and improve marketing analysis and reporting processes.
  • Support lead generation, demand generation, and channel marketing programs aligned with business objectives.
  • Stay current on digital marketing trends, technologies, and best practices to drive innovation and continuous improvement.
  • Additional duties as assigned.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3 to 5 years of marketing experience with progressively increasing responsibility.

Preferred

  • Experience with social media marketing, SEO, and SEM is a plus
  • Familiarity with marketing and CRM platforms such as Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics, and Google Ads is a plus

Benefits

  • Health, dental, and vision coverage as of hire
  • Immediate enrollment in 401(k), HSA, and FSA plans
  • Flexible PTO policy
  • Tuition and personal enrichment reimbursement
  • Option to enroll in ID Theft Protection Program
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Fortra

Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. With complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery, Fortra customers can anticipate criminal behavior and strengthen their defenses in real time. Break the attack chain at fortra.com.

Founded in 2003
Eden Prairie, Minnesota, USA
1.7K employees (101 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Fortra salaries

Marketing Team

Marketing Team Size
87 (5% of company)
Median Career Experience
11 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • May 2021
    Private Equity

Traffic Signals

Monthly Visitors
374.4K
Monthly Google Ads Budget
$325K
Traffic Source Mix
Search
45.6%
Direct
42.5%
Referral
8.6%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~1.7K

Recent News

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Marketing Campaign Lead

Fortra · USA · Remote