Events Marketing Manager, Growth
Arca
USA (Remote)
$130K/yr - $180K/yrIn-houseFull-timeSenior level5+ years exp.
19 hrs ago
Marketing Campaign and Event Manager
Fremont, CA (On-site)
$70K/yr – $200K/yrMid Level4+ years expFull time
Posted 7 days ago
Job Summary
Own and execute integrated marketing campaigns, events, and pipeline programs across ABM, collaborating with Product Marketing and Sales to drive lead generation and pipeline. This role emphasizes campaign strategy, event management, lead gen, and performance optimization in B2B/enterprise environments.
- Own end-to-end campaign and event programs across online and offline channels
- Drive ABM and pipeline through cross-functional collaboration with Sales and Product Marketing
- Track ROI and continuously optimize campaign performance
Job Description
Responsibilities
- Campaign Strategy & Execution - Plan and execute integrated marketing campaigns across online and offline channels - Develop targeted campaigns aligned to ICPs and key industry verticals - Partner with Product Marketing to ensure strong messaging and positioning - Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
- Event & Field Marketing - Own end-to-end execution of industry events, including: - Trade shows - Conferences - Customer demos and roadshows - Coordinate logistics, vendors, booth design, and on-site execution - Collaborate with Sales to maximize meetings and pipeline from events
- Pipeline & Lead Generation - Drive high-quality lead generation and account engagement - Support Account-Based Marketing (ABM) initiatives - Ensure strong lead capture, follow-up, and handoff to sales
- Performance Tracking & Optimization - Track and report on campaign and event performance: - Leads generated - Meetings booked - Pipeline created - Analyze ROI and continuously optimize campaigns and channel mix
- Cross-Functional Collaboration - Work closely with: - Product Marketing (messaging & GTM alignment) - Sales (account targeting, follow-ups, deal support) - Content team (campaign assets and collateral)
Requirements
- 4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
- Proven experience managing integrated campaigns and industry events
- Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Data-driven mindset with experience tracking performance and optimizing ROI
- Excellent communication and cross-functional collaboration skills
Preferred
- Experience in robotics, automation, or industrial technology
- Familiarity with long enterprise sales cycles and complex buying processes
- Experience with Account-Based Marketing (ABM) strategies
- Experience working closely with sales teams to drive pipeline
Dexmate
Building tomorrow's intelligence and automation.
Salaries
Posted range
$70K/yr – $200K/yr
Taken straight from the job posting.
Event Marketing median pay in the United States
Most pay falls between $64K and $118K. Based on 1,381 salaries.
Links
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