Marketing Campaign and Event Manager

Santa Clara, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end integrated demand-gen campaigns and events to generate pipeline across target ICPs and industries.

  • Own end-to-end execution of industry events and lead-gen through campaigns.
  • Must-have: Experience managing integrated campaigns and industry events.
  • Standout: Cross-functional collaboration with Product Marketing, Sales, and Content.

Job Description

Responsibilities

  • Plan and execute integrated marketing campaigns across online and offline channels
  • Develop targeted campaigns aligned to ICPs and key industry verticals
  • Partner with Product Marketing to ensure strong messaging and positioning
  • Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
  • Own end-to-end execution of industry events, including:
  • Trade shows
  • Conferences
  • Customer demos and roadshows
  • Coordinate logistics, vendors, booth design, and on-site execution
  • Collaborate with Sales to maximize meetings and pipeline from events

Requirements

  • 4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
  • Proven experience managing integrated campaigns and industry events
  • Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
  • Strong project management skills with the ability to manage multiple campaigns simultaneously
  • Data-driven mindset with experience tracking performance and optimizing ROI
  • Excellent communication and cross-functional collaboration skills

Preferred

  • Experience in robotics, automation, or industrial technology
  • Familiarity with long enterprise sales cycles and complex buying processes
  • Experience with Account-Based Marketing (ABM) strategies
  • Experience working closely with sales teams to drive pipeline
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Dexmate

Building tomorrow's intelligence and automation.

Founded in 2024
Santa Clara, California, USA
15 employees