Responsibilities

• Manage execution of lead generation promotions for our B2B content marketing campaigns.
• Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
• Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
• Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
• Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals.
• Execute and optimize audience segmentation for campaigns with our CDP.
• Proactively research and identify industry trends.
• Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.

Requirements

• 1-2 years of experience developing and executing B2B marketing programs.
• Excellent copywriting and creative skills; show an ability to communicate to niche audiences by learning their lingo.
• Proven success in managing multiple / concurrent multi-channel campaigns.
• Record of owning projects from concept to execution to reporting on results.
• Experience with various marketing platforms + tools.
• Excellent written and verbal communication skills.
• Knack for problem solving and improving efficiencies.

Benefits

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact : take up to four days per year to volunteer with a philanthropic organization
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world