Responsibilities

• Own and execute organic social media strategy, including content planning, publishing, and performance optimization across key platforms
• Develop and manage email marketing campaigns, including newsletters, product promotions, event communications, and nurture programs
• Build, optimize, and scale automated workflows and lifecycle campaigns in HubSpot (or similar platforms)
• Manage inbound leads from digital channels (social, web, events, gated content) and ensure proper segmentation, scoring, and routing
• Monitor campaign performance across email and social, using data to continuously refine targeting, messaging, and timing
• Partner with teams to ensure timely follow-up and alignment on lead quality, lifecycle stages, and handoff processes
• Maintain and optimize marketing automation and CRM integrations (HubSpot, Salesforce), ensuring data accuracy and consistency
• Proactively identify opportunities to amplify campaigns organically, increase engagement, and extend content reach
• Support A/B testing across email and social campaigns to improve conversion and engagement rates
• Manage multiple projects simultaneously, ensuring deadlines are met with a high level of accuracy and attention to detail

Requirements

• 3–5 years of experience in digital marketing, social media, and email marketing
• Hands-on experience with marketing automation platforms (HubSpot required; Salesforce is a plus)
• Strong background in email marketing strategy, execution, and performance optimization
• Proven experience managing organic social media channels and growing engagement
• Highly detail-oriented with strong organizational and project management skills
• Ability to self-prioritize, work independently, and proactively drive initiatives forward
• Attention to detail - Strong writing and communication skills, with the ability to craft compelling, audience-focused messaging
• Analytical mindset with experience interpreting campaign performance and optimizing accordingly

Preferred

• Experience with A/B testing and campaign optimization across channels
• Familiarity with lead scoring models and lifecycle marketing strategies
• Experience supporting ABM or integrated marketing campaigns
• Knowledge of B2B marketing funnels and conversion strategies