Responsibilities

• Analyze, measure, and report on marketing campaign performance across Keplr Vision practices.
• Analyze marketing campaign performance across multiple channels (e.g., paid and owned digital, CRM, email)
• Identify trends in patient acquisition, conversion, and retention performance
• Develop insights and recommendations to improve campaign effectiveness and ROI
• Segment patient and prospect populations to support targeting and messaging optimization
• Support forecasting and performance tracking for ongoing campaigns
• Present clear, concise performance summaries to Marketing and cross-functional stakeholders
• Build and maintain marketing performance dashboards and reporting
• Support development of KPIs, measurement frameworks, and reporting standards
• Conduct campaign analysis including A/B testing and basic lift/impact measurement

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics or related field.
• 3–6+ years of experience in marketing analytics, campaign analytics, or related role
• Strong SQL skills for data extraction and analysis
• Experience with Power BI or similar data visualization tools
• Familiarity with marketing platforms (CRM, email marketing tools, digital advertising platforms)
• Experience with Google Analytics or similar web analytics tools
• Understanding of marketing KPIs, campaign performance metrics, and testing concepts
• Strong attention to detail and data accuracy
• Ability to communicate insights clearly to non-technical stakeholders
• Strong cross-functional collaboration skills

Preferred

• Experience in healthcare, optical, or multi-location retail environments (preferred)