Marketing Campaign Analyst

Responsibilities

• The Marketing Campaign Analyst is a data-driven and project management-minded candidate responsible for supporting customer and prospect communications through (but not limited to) campaign development utilizing SQL and Salesforce Marketing Cloud. The candidate will maintain recurring campaigns and processes, and develop new campaigns with varying deadlines. They will collaborate with business partners (internal and external) on campaign objectives, requirements, creative and strategy. Finally, they will be responsible for all aspects of the campaign development process, intake to file production, creative (testing), campaign design, development and execution.

Requirements

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines
• Exceptional attention to detail, including technical and business specifics
• Ability to understand a variety of complex processes simultaneously operating
• Advanced ability in managing priorities and complexities in the day to day and overall projects
• An ability to both add creativity, while also developing within best practice frameworks and standards
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses
• Excellent written and verbal communication skills
• Strong business acumen and consultation skills

Preferred

• 2 yrs experience with Salesforce Marketing Cloud
• SQL proficiency to perform complex data analysis
• In-depth knowledge of relational databases, data structures and design, data management and data warehouses
• Design robust data flow solutions against communications strategy
• Develop complex campaign logic using the Salesforce Marketing Cloud campaign tool
• Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information
• Prior consumer marketing experience
• High regard for confidential and sensitive information
• Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders
• Proficiency in project management

Benefits

• To learn more about available benefits, please visit https://careers.hcsc.com/totalrewards (opens in new window)