Marketing Campaign Analyst 16618 at Seneca Resources Company, LLC | Fairfax, VA | $65/hr – $70/hr

Seneca Resources Company, LLC

Marketing Campaign Analyst 16618

Fairfax, VA (On-site)

$65/hr – $70/hrMid LevelContract

Posted 4 months ago

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Job Summary

Own end-to-end omnichannel campaign delivery by translating customer insights into live Pega CDH implementations, then monitor, measure, and optimize performance through A/B testing and analytics.

Define audience targeting and eligibility rules
Launch and validate campaigns across channels
Analyze results and iteratively improve campaigns

Job Description

Responsibilities

Turn customer behavioral insights into live campaigns
Build and configure logic inside Pega Customer Decision Hub (CDH)
Define:
Audience targeting
Eligibility rules
Contact policies
Prioritization logic
Launch omnichannel campaigns (inbound + outbound)
Validate performance using:
SQL

Requirements

Pega CDH
Decision strategies
Engagement & contact policies
Treatments & arbitration logic
SQL + Analytics
Validate targeting logic
Analyze campaign performance
Explain results to stakeholders
Personalization & Targeting
Translating business requirements into:

Preferred

Martech platforms (Adobe, Salesforce, etc.)
strong SQL + personalization logic

Benefits

comprehensive health, dental, and vision coverage
401(k) retirement plans
the support of a dedicated team who will advocate for you every step of the way

Seneca Resources Company, LLC

4.0 Glassdoor

Seneca Resources Company, LLC, the exploration and production segment of National Fuel Gas Company, headquartered in Houston, Texas, explores for, develops, and produces natural gas in the Appalachian Region including the Marcellus and Utica Shales.Our above-and-beyond environmental stewardship includes 100% responsibly sourced gas designations, innovative technology, state-of-the-art water management, and a robust biodiversity program.

Founded in 1913

Houston, Texas, USA

286 employees (12 in marketing)

www.natfuel.com/seneca/default.aspx

69% recommend to a friend

100% CEO approval