Responsibilities

• MARKETING PERFORMANCE AND BUSINESS INSIGHTS
• Review and interpret campaign, promotional, customer, loyalty, sales, and channel reporting to identify meaningful trends, opportunities, risks, and areas requiring attention.
• Translate analytical findings and business reporting into concise insights, recommendations, and presentations for Marketing leadership and executive management.
• Maintain visibility into marketing performance against established objectives, KPIs, budgets, and business expectations.
• Identify significant performance variances or emerging trends and recommend appropriate follow-up or corrective action.
• Partner with Marketing stakeholders to establish measurable program objectives and define the business questions that reporting and analysis should address.
• Support consistent post-campaign and post-promotion reviews to evaluate results, document lessons learned, and improve future activity.
• Assess campaign and promotional performance using available measures such as sales, transactions, units, margin, customer participation, redemption, conversion, engagement, and incremental impact.
• Distinguish between activity metrics and meaningful business outcomes when evaluating Marketing performance.
• Clearly communicate limitations, assumptions, data gaps, or unresolved questions that may affect the interpretation of results.

Requirements

• An equivalent combination of education and relevant professional experience may be considered.
• Approximately four to seven years of progressive experience in marketing performance, marketing analytics, customer insights, business intelligence, financial analysis, marketing planning, or a related discipline.
• Experience interpreting marketing, customer, sales, promotional, loyalty, financial, or business-performance reporting.
• Experience translating data and reporting into business insights and recommendations.
• Experience preparing dashboards, scorecards, campaign recaps, recurring reports, or executive-level performance summaries.
• Experience partnering with Finance, analytics, IT, or other teams that own underlying data and technical reporting.
• Experience supporting marketing budgets, vendor evaluations, or investment decisions.
• Advanced proficiency with Microsoft Excel or comparable spreadsheet and data-analysis tools.
• Strong analytical and quantitative skills with the ability to interpret large or complex datasets and reporting.
• Experience with business intelligence, dashboarding, visualization, CRM, loyalty, or marketing-performance platforms preferred.

Preferred

• Bachelor’s degree in Marketing, Business, Analytics, Finance, Economics, or a related field preferred.
• Retail, grocery, loyalty, CRM, consumer marketing, or promotional-performance experience preferred.
• Experience supporting marketing budgets, vendor evaluations, or investment decisions preferred.