Responsibilities

• Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization
• Build a multi-quarter and multi-year marketing acquisition roadmap targeting new and existing Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion
• Identify opportunities to improve the end-to-end customer experience in partnership with product and business teams
• Partner with Analytics, Modeling, and Lending teams to identify target audiences
• Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies Oversee reporting on marketing funnel performance
• Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity
• Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences
• Act as the primary liaison to Lending Product, translating product priorities into marketing plans Coordinate across marketing functions to ensure the right SMEs are engaged
• Bridging the gap between the marketing, product engineering, user experience (UX), and risk/compliance teams
• Grow and develop a small team of acquisition analysts

Requirements

• 10+ years of marketing strategy experience; lending experience
• Experience with Data & AI Utilization to drive acquisition
• Proven ability to prioritize and manage multiple projects effectively
• In depth knowledge of banking/ lending regulations
• Conversion & Funnel Optimization: Demonstrated ability to analyze user drop-off points using journey maps to create frictionless, intuitive, and digital-first borrower onboarding flows
• Proven solid written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners
• Ability and willingness to travel up to 25%25

Preferred

• Deep experience coordinating across product, marketing, and digital teams
• Existing knowledge and experience using state of the art marketing tools and platforms
• Proven strategic thinker with a results-driven approach and passion for innovation

Benefits

• In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.