Marketing & Business Development Representative

Westminster, MD (Unknown)

$50K/yr – $55K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end senior-care referral development in a defined territory, turning sources into qualified leads and clients while coordinating with operations and marketing.

  • Own full cycle from prospecting to referrals and client conversions in a defined territory.
  • Build and sustain 8–10 meaningful referral-source engagements daily and coordinate with operations and marketing.
  • Travel for face-to-face meetings, presentations, and community events to generate qualified leads.

Job Description

Responsibilities

  • Develop and maintain referral relationships with hospitals, rehabilitation centers, assisted living, memory care, skilled nursing, hospice, home health, physician practices, social workers, case managers, elder-law professionals, VA resources, and other senior-care organizations.
  • Prospect for new business through cold calling, in-person outreach, networking, community events, and direct relationship development.
  • Personally visit and walk into new referral sources throughout the assigned territory.
  • Maintain approximately 8–10 meaningful referral-source contacts or engagements per business day, based on territory needs.
  • Follow up consistently with referral sources and work to convert professional relationships into qualified referrals.
  • Generate and follow up on qualified prospective-client leads.
  • Gather information regarding client needs, routines, preferences, mobility, ADLs, safety concerns, schedules, and caregiver requirements.
  • Work closely with the operations team to ensure a smooth transition from consultation to care
  • Assist prospective clients and families through the intake and start-of-care process.
  • Develop new lead sources through face-to-face meetings, networking, presentations, community events, and strategic outreach.

Requirements

  • Associate degree in marketing, business, healthcare, or related field or approximately three years of related sales, marketing, business development, home care, home health, or healthcare experience.
  • Healthcare, home care, senior living, hospice, home health, or medical sales experience preferred.
  • Existing healthcare or senior-care referral relationships are strongly preferred.
  • Must be comfortable prospecting, cold calling, networking, walking into unfamiliar referral sources, asking for business, and following up repeatedly and professionally.
  • Excellent communication, relationship-building, organization, and follow-up skills.
  • Ability to turn professional relationships into qualified referrals and measurable business growth.
  • Self-motivated, results-oriented, and able to work independently.
  • Comfortable meeting with seniors and families and conducting client intake/service assessments.
  • Ability to learn care needs, agency services, and when concerns must be escalated for nursing review.
  • Proficiency with Microsoft Office and ability to quickly learn CRM and healthcare software.

Benefits

  • Paid Time Off
  • Employee Referral Bonus
  • Professional development and growth opportunities
  • Support from the Senior Helpers local and national teams
Senior Helpers logo

Senior Helpers

At Senior Helpers® our goal is to help seniors remain in their homes despite age-related illnesses and mobility challenges. We are a premier provider of in-home senior assistance and operate through more than 320 franchised and company-owned locations across 43 states, Canada and Australia. Since 2002 we have cared for tens of thousands of seniors. Senior Helpers is proud to lead the industry in providing specialized training for our team members, such as Senior Gems® that certifies our caregivers in Alzheimer's and Dementia care, and the industry’s first formal Parkinson's Care training program. Our team members believe that their work is meaningful. Senior Helpers is the first and only national in-home care provider to be certified as a Great Place to Work, and to be recognized by Fortune Magazine as a best place to work. That's Senior Care, Only Better.There are many rewarding roles available with Senior Helpers, ranging from corporate careers at our national headquarters to managerial, administrative and care giving roles in local offices. In national surveys, 95% of our team members confirm that working with Senior Helpers has special meaning. We truly are a #GreatPlace2Work. If you’re considering working for a company where your work matters, consider Senior Helpers.

Founded in 2002
Towson, Maryland, USA
5.7K employees (129 in marketing)

Salaries

Posted range

$50K/yr – $55K/yr

Taken straight from the job posting.

See all Senior Helpers salaries

Marketing Team

Marketing Team Size
121 (2% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 2 years ago

Funding History

  • Apr 2024
    Debt Financing

Traffic Signals

Monthly Visitors
60.4K
Monthly Google Ads Budget
$68.8K
Traffic Source Mix
Search
65.6%
Direct
28.5%
Referral
4.7%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~5.7K

Recent News

Senior Helpers logo

Marketing & Business Development Representative

Senior Helpers · Westminster, MD · Unknown