Brand Manager, Innovation

USA (Remote)

$121K/yr – $143K/yrSenior Level4+ years expFull time

Posted 6 hrs ago

Job Summary

Owns product development and go-to-market workstreams, translating consumer insights into compelling product concepts and leading cross-functional launches.

  • Owns product development and launch from concept to commercialization
  • Leads cross-functional initiatives translating insights into business recommendations

Job Description

Requirements

  • 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles; classical brand management training strongly preferred.
  • Demonstrated experience developing and commercializing new products from concept through launch, ideally within food, nutrition, wellness, or consumer products.
  • Strong consumer, analytical, and commercial instincts with the ability to translate insights and data into compelling product concepts and business recommendations.
  • Proven ability to lead complex cross-functional initiatives, influence stakeholders, and drive projects forward in fast-paced, ambiguous environments.
  • A builder mindset with strong strategic thinking, curiosity, creativity, and a bias toward action.

Benefits

  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • One year subscription to Bobbie
  • $75 monthly internet stipend
  • Co-working space reimbursement
Bobbie logo

Bobbie

4.2 Glassdoor

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Founded in 2017
San Francisco, California, USA
337 employees (26 in marketing)
77% recommend to a friend

Salaries

Posted range

$121K/yr – $143K/yr

Taken straight from the job posting.

See all Bobbie salaries

Funding

Total Funding
$141.5M
Last Raise
Series C, 2 years ago

Traffic Signals

Monthly Visitors
424.3K
Monthly Google Ads Budget
$27
Traffic Source Mix
Search
30.5%
Direct
59.5%
Referral
5%
Social
3.4%
Paid
1.4%

Headcount Trend

Current headcount: ~337
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Brand Manager, Innovation

Bobbie · USA · Remote