Responsibilities

• Collect, analyze, and interpret data from multiple sources ensuring data quality and consistency.
• Partner with business channels to understand their needs; translating business goals into measurable analytical requirements.
• Build complex analytical content, including reports, dashboards, ad-hoc analysis, and data sets focused on member (customer) insights, product & service engagement, marketing impact and other areas of focus for the credit union.
• Develop tracking for business requirements and complete on-going analysis delivering business insights into our membership, business evaluation, process improvement, and member (customer) service.
• Evaluate marketing campaign performance across multiple channels based on KPI’s (i.e. conversion, acquisition, value) and provide actionable recommendations to optimize targeting, messaging, and ROI. Support business planning through trend analysis and modeling.
• Communicate regularly with the internal stakeholders on projects - scope, status, and progress tracking, requesting feedback on results prior to closing out.
• Present findings and insights clearly by telling a story with data to both technical and non-technical audiences. Provide overviews and demonstrations for business users that drive understanding of advanced reporting, interactive visualizations, or other content to increase adoption and usage.
• Collaborate with other analysts & EDI team members to support successful analytics projects across the organization, query writing & validation of data sets, workflows & visualizations, data challenges, and brainstorm options that address business area needs.
• Collaborate with Marketing and other departments & product teams on the development of solutions which support business goals and data-driven decision making.
• Maintain relevant project updates using Jira boards, Confluence, or other software pertaining to work.