Marketing Business Analyst at Vanguard | Malvern, PA

Vanguard

Marketing Business Analyst

Malvern, PA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive data‑driven marketing analytics at Vanguard by turning cross‑functional insights into actionable optimization and measurement improvements.

Must‑have: 5 years in analytics/marketing analytics with demonstrated impact.
Standout: building dashboards/BI visuals and managing cross‑functional stakeholder relationships.
Strong signal: test‑and‑learn design and clear, data‑backed recommendations to influence campaigns.

Job Description

Responsibilities

Analyze marketing performance across campaigns, channels, audiences, and messages to identify trends, opportunities, and areas for optimization.
Provide experience in working with marketing stakeholders to turn business requirements into actionable technical specifications and drive data segmentation/personalization.
Assist stakeholders in the design and execution of test‑and‑learn approaches (e.g., A/B tests, holdouts, etc.) to evaluate the true impact of marketing initiatives.
Deliver insights through to clear recommendations and next steps.
Work with internal teams to build and maintain dashboards and self‑service reporting that enable marketers and leaders to quickly understand performance and make informed decisions.
Partner with marketing stakeholders to support planning, optimization, and post‑campaign readouts with data‑backed insights.
Collaborate with analytics, data, and marketing operations partners to improve measurement frameworks, automation, and scalability of reporting.
Contribute to building a data‑driven marketing culture, promoting best practices in measurement, experimentation, and insight generation.
Work closely with data analysts, product teams, marketing strategists to align insights with business priorities and ensure analyses support decision‑making across teams.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Statistics, Marketing Analytics, Computer Science, or a related field
5 years’ experience in an analytics, marketing analytics, or data-focused role, with demonstrated impact on business or marketing decisions.
Strong proficiency in analyzing large, complex datasets.
Experience building dashboards and visualizations using BI tools (e.g., Tableau)a plus
Strong communication skills, with the ability to help translate complex analysis into clear insights for non-technical audiences.
Demonstrated ability to work cross-functional and manage multiple stakeholder relationships.
Interest in investment products and financial markets, with this role specifically focused on supporting Vanguard’s fixed income offering.
Interest in or exposure to AI-enabled analytics, advanced measurement approaches, or modern marketing technology stacks.

Preferred

Experience building dashboards and visualizations using BI tools (e.g., Tableau)
Interest in or exposure to AI-enabled analytics, advanced measurement approaches, or modern marketing technology stacks.

Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975

Phoenixville, Pennsylvania, USA

26K employees (1,376 in marketing)

www.vanguard.com