Responsibilities

• Define and execute the overall marketing strategy, content pipeline, and brand positioning
• Ensure consistent tone of voice, core narratives, and targeted messaging across key audience segments
• Lead end-to-end delivery of marketing campaigns and go-to-market initiatives with partners and distributors
• Drive content strategy across digital channels, including social, website, and thought leadership
• Build and manage strategic partnerships to amplify brand awareness and ecosystem growth
• Plan and deliver high-impact events and industry engagements
• Collaborate closely with internal stakeholders (including SCB CABM, product, risk, and compliance) to ensure alignment
• Establish marketing processes, governance frameworks, and performance tracking mechanisms
• Build, scale, and lead a high-performing team with a strong culture of accountability and execution
• Proactively manage reputational risk, media engagement, and compliance with regulatory and conduct standards

Requirements

• Bachelor’s degree with 10+ years of experience in marketing, corporate communications, media, or related fields
• Proven experience in regulated financial institutions, listed companies, and/or digital asset environments
• Strong track record in managing multi-stakeholder collaborations, including co-marketing campaigns and events
• Experience leading execution through in-house teams and/or external agencies
• Solid understanding of media platforms, digital channels, and content strategies
• Strong judgement, organization, and ability to operate in a fast-paced environment
• Excellent communication skills (written and verbal) and stakeholder management capabilities
• Analytical, problem-solving mindset with ability to manage multiple priorities
• Collaborative team player with a proactive, positive, and resilient attitude
• Fluent in English and Mandarin; native Cantonese preferred

Benefits

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.