Drive cross-channel marketing to promote products, grow brand awareness, and boost online sales.

• Own development of cross-channel marketing plans for product promotion online and with current customers.
• Must-have: Copywriting and analytics skills to measure and optimize campaigns.
• Broad ownership across websites, social media, email, and promotions with data-driven iteration.

Responsibilities

• Develop and implement comprehensive marketing plans to promote products and services with current customer base, online, and social media.
• Conduct market research and analyze consumer trends to create marketing content for social media and various online platforms for brand awareness and promotions.
• Create compelling brand and promotional initiatives for various platforms, including websites, social media, email campaigns, and advertisements.
• Manage content marketing initiatives to ensure brand development, recognition, and awareness.
• Utilize analytics tools to track campaign performance and optimize marketing efforts based on data insights.
• Collaborate with management to ensure cohesive marketing direction and develop solid brand effort strategies.
• Oversee the management of the company’s brand, ensuring content is up-to-date and engaging and is consistent with company vision.
• Execute email and traditional mail marketing campaigns aimed at customer retention and acquisition.
• Support e-commerce and internal marketing by developing targeted advertising strategies that drive online sales.
• Stay current with digital marketing trends and best practices to enhance overall marketing effectiveness.
• Manage website, social media, and various online platforms to ensure accuracy of information and content effectiveness.

Preferred

• Experience in product management is a plus
• Experience in the service industry is a plus, but not required
• Ability to work independently and work with a team when required; team player

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance