Marketing & Brand Manager

Lawrence, IN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a multi-brand, multi-market Google presence and tie GBP, Google Ads, and Local Service Ads to a centralized growth engine across 21 markets.

  • Growth Ownership: Build and maintain a city-first, multi-brand Google footprint with centralized governance.
  • Content & Platform: Launch weekly, platform-native content across all markets and optimize profiles for visibility and conversion.
  • Measurement & Scale: Own CPL, CPC, and ROAS reporting while continuously testing and scaling what works.

Job Description

Responsibilities

  • Take full control of our Google Business ecosystem across 21 locations and 15 brands
  • Fully optimize and elevate every profile - from visibility to conversion
  • Launch coordinated weekly content across all markets
  • Build a centralized system for scale and consistency
  • Track and report performance across impressions, calls, and discovery
  • Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
  • Target key decision-makers via LinkedIn campaigns
  • Own budget strategy and performance reporting (CPL, CPC, ROAS)
  • Continuously test, iterate, and scale what works
  • Execute a full technical SEO overhaul

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
  • Google Ads and Google Analytics 4 certifications or affluency in system
  • Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
  • Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
  • Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

  • Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
  • Prior experience unifying digital marketing across multiple acquired regional brands
  • Basic video editing and on-site content capture capability
S&K Building Services logo

S&K Building Services

Founded in 2000, S&K Building Services is a high-growth, commercial building maintenance company specializing in window cleaning and related services, including pressure washing, metal and glass restoration, and waterproofing. We are a recognized innovator in the market, servicing a wide variety of structures using the latest technology and safety systems. As a privately-held company, we put people first – delivering services with exceptional detail and efficiency.S&K maintains offices throughout the Midwest and Southeast U.S. (Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio, Tennessee, and Wisconsin). Headquartered in Indianapolis, we have multiple new sites planned in 2022 and beyond.

Founded in 2000
Indianapolis, Indiana, USA
76 employees