Marketing Brand Manager

McAllen, TX (Unknown)

$20/hr – $35/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated advertising campaigns for an agency, coordinating creative, media, and client liaison to deliver timely campaigns.

  • Must-have: 2-3 years of marketing experience / related field or college degree.
  • Standout: Cross-channel campaign execution with hands-on project management.
  • Standout: Collaboration with agency teams and client-facing communications.

Job Description

Responsibilities

  • Implement advertising and marketing plans designed to achieve client objectives; project manage detailed campaigns and bring campaigns to life with team coordination
  • Serve as day–to–day liaison with agency advertising clients for contracted services
  • Create design briefs to guide development of campaign creative; ensure successful and timely completion of design projects (tv, radio, outdoor, digital content)
  • Oversee a social media plan (organic & paid) in collaboration with agency digital media team; content review, ad placement, reporting
  • Request and oversee the purchase of campaign marketing materials (in-store displays, promotional materials)
  • Familiar with email, text, ad words, display, and retargeting platforms
  • Develop campaign recap of key reporting metrics to evaluate effectiveness
  • Support senior team members across all agency needs
  • Work with agency media planner to develop media plan with objectives, strategy and budget
  • Execute traffic forms & coordinate with production to deliver content timely

Requirements

  • 2-3 years of marketing experience / related field or college degree
  • Media buying software experience
  • Digital and social media advertising experience
  • Knowledge of basic software (Excel, Word, PowerPoint)

Preferred

  • Bilingual (English/Spanish) is a plus
  • Production skills are a plus

Benefits

  • Paid time off
  • Parental leave